As per report Bumble had announced Williams, who had earlier teamed up with the company for ad campaign #InHerCourt, will be joining the organization as an investor and active member of the Bumble Fund. Meanwhile being an investor, the 37 year old tennis champion wants to "amplify female entrepreneurs and creating a place for them to personally and professionally champion their growth".
Furthermore she said "In her life, and today more than ever, she had learned how impact one woman's voice can be when given a platform to speak and be heard. Reportedly “She is passionate about building on this progress and opening doors for women of all backgrounds, especially women of color, to share their message and trust in their potential to accomplish great things."
Moreover Bumble was set up by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded. Further on her collaboration with Williams, Herd said "When we launched our #InHerCourt campaign with Serena this past January, we were amazed by the response we received from women globally who felt empowered by our message.
