San Francisco sources reported that in yet another bid to address privacy concerns, Google is rolling out a key feature that will allow people to automatically delete their Location History, Web and App Activity data. Meanwhile Google last year courted controversy when an Associated Press investigation found that many Google services on Android devices and iPhones store users' location data even if the users explicitly used privacy settings to turn it off.
Furthermore in a blog post late Thursday, Google said it is introducing auto-delete controls for users' Location History and Web and App Activity data. David Monsees, Product Manager, Google Search announced "Choose a time limit for how long you want your activity data to be saved a" three or 18 months a" and any data older than that will be automatically deleted from your account on an ongoing basis”.
Marlo McGriff, Product Manager, Google Maps added These controls are coming first to Location History, Web and App Activity and will roll out in the coming weeks. "You should always be able to manage your data in a way that works best for you". Moreover the company argued that when users turn on settings like Location History or Web and App Activity, the data can make Google products more useful for them a" like recommending a restaurant or helping pick up where they left off on a previous search.
