We all know the radical work of Prashant Kishor's Team for YSR Congress' Campaign in the social media but very few know what they did offline to create a Positive buzz in the people for Jagan Mohan Reddy. They reached out to the common people of the society and paid them regularly to carry forward the buzz
This strategy reportedly cost Jagan very dearly but the party feels it paid rich dividends and is totally worth. YSRCP strategists arranged for money to be given to many autorickshaw drivers. They were told to indulge in political conversation during the ride and talk about how Jagan will be good for Andhra.
Similarly, salons were given money and during the 10-15 minutes when barbers would have a customer as captive audience during a haircut or a shave, they would indulge in Jagan praise and say he will come to power. Similarly, temples were given money. This is how the propaganda machine was operated to create that buzz
