News on mobile will hit its goliath and mop up 50 % of the whopping Rs.2800 crore internet advertising by 2016 against just Rs.180 today.
Keeping in mind that these mobile internet users are typically young and are highly engaged with their mobile phones, it will be imperative to create content that is very relevant and engaging for these consumers to monetize this medium, says a internet research agency .Avendus capital .It said the trend in digital space has shifted from ‘on deck ‘ to ‘ off deck ‘ in the mobile value added services platform globally due to the advent of the smartphones with app stores like iOS and Google play.
Ad word business has grown between four and ten times with the approximately 150 million mobile data users .Although the paid app market is small in India currently, the gaming and apps market is expected to become Rs 2,000 crore worth by 2016, as against current revenue of Rs 150 crore in 2012,says the report
