Reportedly the NaMo App is an exemplary innovation with interesting features, infographics and videos that builds true involvement with the government. Meanwhile it is creating an informed citizenry which can evaluate the governance and keep in touch with all the news and this idea itself is far superior to conventional ways of ratcheting up political rhetoric and sloganeering. Furthermore in an endearing touch, subscribers also get a personalized birthday message from the PM himself.
Meanwhile much like popular social media platforms, ‘stories’ have been introduced which helps the user to view recent updates, images and videos in the format of a slideshow. Perhaps in a world where content has never been more powerful, a library of exclusive content has been created under the tab of NaMo Exclusive which keeps the user interested, and the infinite scrolling helps to keep them hooked.
