Idly the staple breakfast item of people across four south Indian states is now sold in Kilograms weight in a new innovative market strategy in the Madurai town of Tamil Nadu . TDP had also launched similar cheap food items campaign during NTR regime
The move is said to be a counter of the congress party to tackle the publicity and political campaign of AiADMK chief Jayalalitha to sell tiffin , meals and also coffee in Amma canteens run by the congress.Idly is sold in a hotel owner Parandhamaiayya in Madurai for just Rs 35 for one kg of idly weighing 24 pieces .On market at plate rate one could get only ten idly's for Rs. 35 .
The political campaigns now a days are centered on providing cheap and affordable essential commodities and edibles to the lower income groups to grab their votes in elections of 2014.No wonder the Congress party is deploying its money bags of south India into this game to off beat the game of ' free bees' in the poll theatre.
