Diwali marks the last day of financial year for Hindu business community in India. Many businessmen perform Chopda Pujan or pay ritual prayers to Goddess of Wealth, lakshmi and seek her blessings to shower wealth and prosperity on them in the New Year. New account books are sanctified in this puja, and a new financial year along with new business ventures is undertaken by all.
Diwali puja, therefore is celebrated with a warm welcome of Goddess lakshmi in all Hindu households, with songs and prayers sung in her praise and devotion during the pious lakshmi pujan. india is a diverse nation. Different regions carry different legends that help them associate themselves with and consequently celebrate Diwali.
In North India, diwali is associated with the Legend of Lord Ram. People, particularly in the states of Uttar Pradesh, Punjab, Haryana, Bihar celebrate diwali as the day of Lord Rama’s coronation as King of Ayodhya, after his epic war with the demon king of Lanka, Ravana. It is believed that on Diwali, Goddess lakshmi emerged from Ksheer Sagar, or the ocean of milk and offered wealth, prosperity and happiness to all humankind. On the day of this event, lakshmi puja was performed by people to thank her for her magnanimity, and subsequently to this day lakshmi Pujan gets performed in all Hindu households to honor her.