PITTSBURGH,
America's five-day shopping spree continued on Black Friday with smartphone shoppers generating 20% of total online revenue, a 46% year-over-year increase. 69% of smartphone dollars were generated by iPhones, and 31% was produced by Android-enabled brands. Add in tablets, and mobile devices produced one-third of total online revenue this Black Friday.
Big Spending on Mobile
Shoppers spent some serious cash using mobile devices on Black Friday. One willing customer used a smartphone to buy an air compressor for $9,999, and another person bought 14 watches, for a total of $5,149, on a tablet. Ironically, someone bought 16 desktop computers, for a total of $4,639, on a smartphone.
Mobile
Shoppers Browsed and Bought Early
In each
time zone across the U.S., both mobile visits and revenue peaked at 9 a.m. On
average, shoppers from West Virginia,Wyoming, South Dakota, Vermont,
and Kentucky were the biggest spenders.
More
Purchases on Mobile
Unlike
recent years, when customers researched on mobile and bought in-store or on
desktop, more shoppers made their purchases on mobile sites, leading to a 25%
increase in conversion from 2014. Smartphones saw a 37% year-over-year increase
in conversion, while tablets saw a 17% year-over-year increase.
Visits on
Mobile
Overall, 61% of total online visits to retailer sites came from mobile devices,
an 11% year-over-year increase. Of all total online visits, smartphones
generated 49% (64% iPhone; 36% Android), and tablets produced 12% (85% iPad;
15% Android).Additional
reports on Cyber Weekend and the holiday shopping season will be released
throughout the week at blog.brandingbrand.com.
DATA USED:
Branding Brand analyzed a total of 10,064,833 visits across a sample of 50 U.S. retailer sites on Friday, Nov. 27, 2015.
ABOUT BRANDING BRAND:
Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including Barnes and Noble, American Eagle Outfitters, and Sports Authority. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit www.brandingbrand.com.
